More and more, scholars are being asked to connect to wider audiences through digital platforms like professional websites, Twitter, and LinkedIn. Having a page on your department’s website is not enough—just ask your publisher. It limits the space you have to showcase your expertise as an original thinker in your field. Plus, it tethers you to a single institution.

A professional website or academic portfolio is an effective way to establish your online presence and build your author platform outside of your immediate field and university. It offers an opportunity to connect your research interests to current debates outside of your field—thereby broadening your audience and increasing your visibility to potential readers. 

The downside? Effective websites are voracious time-eaters and even the simplest designs demand some technical knowledge of website development.