Author Platform Design
More and more, scholars are being asked to connect to wider audiences through digital platforms like professional websites, Twitter, and LinkedIn. Having a page on your department’s website is not enough—just ask your publisher. It limits the space you have to showcase the breadth of your research interests and expertise as an original thinker in your field. Plus, it tethers you to a single institution.
A professional website is an effective and simple way to establish your online presence and build your author platform outside of your immediate field and university. It offers an opportunity to connect your research interests to current debates outside of your field—thereby broadening your audience—and make your scholarship visible to potential readers. And there are a number of additional benefits for when you publish a book or article. (Read more about the benefits of having an author platform here and here).
The downside? Effective website are voracious time-eaters and even the simplest designs demand some technical knowledge of website development. Writing for a website also diverges pretty drastically from academic prose.
How I Can Help
I guide you through the process of designing and building a website that helps you meet your goals. As an academic author myself, I offer a particular perspective on building an effective website fit for the academic environment today.
This service includes:
Designing the appropriate layout to showcase your work
Curating your academic materials in a stylish and engaging way
Writing copy based on your materials (articles, conference proceedings, books, invited talks, etc.) or editing copy that you've written
Consulting + brainstorming other ways of expanding your reach to new audiences
I use WordPress, Squarespace, and Google Sites services to build low-maintenance yet customizable websites for busy academic authors. Authors choose based on the level of customization and involvement they want (something we discuss together to find the right fit).
As your scholarship and interests grow, you may want to change the format, content, or design of the website. I also update and adjust the website at a discounted rate for returning clients.
Every website I build is:
Easy to maintain and update as your scholarship grows
Sophisticated, clear, and easy to navigate
Tailored to your style and aesthetic preferences
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